Home and lifestyle exclusively features photos with bright, white backgrounds with earth-tone accents. Viewed together, your gallery will look like a matching set, even if the content of your pics vary. Pick a color palette (pinks and greys?) or a certain tone (high contrast neons?) to feature in every photo. This is probably the most common grid style going - not that I’m calling anyone lazy (don’t me!), but it really doesn’t get much easier. Great grids start with a vision, so we’ve scoured the depths of Instagram to dig up some of the slickest styles to inspire your own look. 7 creative ways to design an Instagram grid layout This is your chance to show exactly what you offer.Īre you avant-garde, or on trend? Will your content soothe, or bring the drama? Is your brand consistent, or chaotic? One look at a grid, and they’ll get the (sorry not sorry) picture. Plus, anyone viewing your profile is thinking about following you. This is your first impression of their, uh, body of work: an introduction at a glance to their personal or professional brand at a glance.įor individual users, creating a beautiful grid may not matter - sure, color coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important.īut for brands, creatives or influencers, consistency and style are critical… particularly if your account is focused on aesthetics or lifestyle.Īfter all, your grid is a quick and easy way to get your message across. The grid gives you a birds-eye view of a user’s posting history.

When someone follows you for the first time, or navigates to your profile to check out your content, your grid is an opportunity to showcase your vibe or brand. Easily customize them in Canva, and start getting more engagement today.

Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers.

Instagram post grid